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    Esports & Casino Resorts

    October 25-26, 2016 at the SLS in Las Vegas

    A special thanks to the 40+ speakers and 100+ companies in attendance that made the inaugural Esports & Casino Resorts conference a success

Exclusive research: The growing market for esports gambling.

Enter your email to receive a 27 page report on the esports gambling market, including projections through 2020.

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Speakers include

Christina Alejandre

Christina Alejandre
GM / VP Esports, Turner Sports

Nick Allen

Nick Allen
Director, Esports Operations at Twitch

Alex Igelman
CEO, Millennial Esports

Manny Anekal
Founder / CEO, Versus Sports and The Next Level

Rahul Sood
CEO, Unikrn.com

Craig Levine

Craig Levine
CEO, ESL

Imari Oliver
VP, Sales and Global Partnerships, Esports, ‎WME | IMG

Sam Simmons

Sam Simmons
VP of Content, Poker Central

Jeff Liboon

Jeff Liboon
Head of Mobile Esports Media & Content, Amazon

Dr. Brett Abarbanel
Director of Research, International Gaming Institute at UNLV

Chris Laporte

Christopher LaPorte
Founder, Quantum Gaming Concepts

Steve Arhancet

Steve Arhancet
Co-CEO / Owner, Team Liquid

Avi Alroy

Avi Alroy
Head of Interactive Gaming, Mohegan Sun

Ashley Rentz

Ashley Rentz
Associate Publisher & Editor, Fantini Research

Phil O’Shaughnessy
Senior Director Global Communications, Gaming, IGT

Alex Fletcher
President, Entiva Group

Adam Steinberg

Adam Steinberg
SVP & Director of Research, Spectrum Gaming Capital

Seth Young

Seth Young
Director of Online Gaming, Foxwoods Resort & Casino

Ann Lai

Ann Lai
Advisor, Growth & Strategic Analytics

Jeff Ifrah
Founding Member, Ifrah Law

Darion Lowenstein

Darion Lowenstein
CMO, Gamblit Gaming

Adam Krejcik

Adam Krejcik
Partner, Eilers & Krejcik Gaming

Blaine Graboyes

Blaine Graboyes
CEO, GameCo

David Purdum

David Purdum
ESPN

Michael Jabara

Michael Jabara
CEO, oneLIVE

Scott Burton

Scott Burton
CEO, EsportsPools

Neil Duffy

Neil Duffy
Vice President, Operations at the International eGames Group

Tony Potts

Tony Potts
Managing Partner, SierraMaya360

Chris Krafcik
Research Director, North America, Gambling Compliance

Brian Hong

Brian Hong
Head of Esports Marketing & Partnership, Amazon Appstore

Justin Dellario
Senior Program Manager, Twitch Esports

Bryce Blum

Bryce Blum
Founding partner, IME Law

Seth Schorr

Seth Schorr
CEO, Fifth Street Gaming, Downtown Grand

Kingsley Edwards

Kingsley Edwards
Founder / CEO, Leet.gg

Robert Rippee
Director, Hospitality Lab at UNLV IGI

Mike Vorhaus
President, Magid Advisors

Roberto Coppola

Roberto Coppola
Gaming Insights Consultant

Ed Chang

Ed Chang
 EIR, The Chernin Group

Moritz Maurer

Moritz Maurer
Head Of Esports, Genius Sports

Chuck Esposito

Chuck Esposito
Race & Sports Director, Sunset Station

Naruscope is a seminar series focused on the regulated commercial gambling industry.

Our next event – “Esports & Casino Resorts” – is co-produced by Narus Advisors and Global Gaming Business, a team that has participated in the production and execution of dozens of major gambling industry conferences. Members of our team are regularly cited as expert voices on gambling and esports by policymakers and the media. Learn more us below.

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Steve Preiss

Partner, Narus Advisors

Chris Grove
Partner, Narus Advisors

John Caldwell
Partner, Narus Advisors

Roger Gros
President, Casino Connection International

Schedule and Speakers for Esports & Casino Resorts

Day 1 (Tuesday, October 25)

  • 8:00 AM Breakfast
  • 9:00 AM Esports & casinos: Surveying the potential points for partnership

    The possibilities for casino and esports partnerships exceed the obvious examples of events and betting. This conversation focuses on the multiple ways that the two industries can begin cooperating today.

    Speakers

    Seth Schorr, CEO, Fifth Street Gaming, Downtown Grand; Chris Grove, Partner, Narus Advisors

  • 9:30 AM Esports Vision: WME | IMG

    Imari Oliver is the VP of Esports Sales and Global Partnerships for sports marketing powerhouse WME | IMG, a company that has been at the center of many of the recent bridges built between esports and traditional sports, including the landmark ELEAGUE broadcasts on Turner and the growing integration between esports and the NBA.

    In this talk, Imari will share his unique insight on where esports heads next, and how the commercial casino industry can play a role in that evolution.

  • 10:15 AM Coffee break
  • 10:30 AM The architecture of esports: Fitting esports into the casino floorplan

    Speakers who specialize in the area of casino design and layout will offer ideas about how esports can be molded to fit effectively – and profitably – into the floor plan of a wide array of casino types.

    Speakers

    Roberto Coppola, Gaming Insights Consultant; Adam Krejcik, Principal, Eilers & Krejcik Gaming.

  • 11:00 AM Esports Vision: Amazon's bet on mobile esports

    Amazon has the power to drive the direction of the esports industry, thanks not only to the company’s ownership of Twitch, but also to Amazon’s sheer scale and unparalleled combination of physical and digital distribution networks.

    In this feature discussion, executives from Amazon will offer their view on the critical role of mobile in the evolution of esports, and what unique opportunities mobile-driven esports offer casino operators and suppliers.

    Speakers

    Brian Hong, Head of Esports Marketing & Partnership, Amazon Appstore; Jeff Liboon; Head of Mobile Esports Media & Content, Amazon; Sam Simmons, VP of Content, Poker Central.

  • 11:30 AM Three views on the esports fan

    Voices from the marketing side, the casino side, and the esports content and media side provide a robust picture of the esports fan, spanning the firmer demographic data about the esports fan to nuanced insights regarding the subtler points of the subculture.

    Speakers

    Justin Dellario, Senior Program Manager, Twitch Esports; Phil O’Shaughnessy, Senior Director Global Communications, Gaming, IGT; Alex Fletcher, President, Entiva Group.

  • 12:15 PM Lunch
  • 1:00 PM Keys to hosting a successful esports event

    Practical answers to the question of how to host a successful esports event will be the focus of this session, which features experts from the league and production side providing a detailed breakdown of the critical points of execution involved in a typical competitive event – including common challenges in the casino event environment.

    Speakers

    Christina Alejandre, GM / VP Esports, Turner Sports; Craig Levine, CEO, ESL; John Caldwell, Partner, Narus Advisors.

  • 1:45 PM The investment climate surrounding esports

    There’s a flood of money – including investments backed by household names like Shaquille O’Neal – flowing into esports. A discussion featuring those on the front lines of esports investments and experts who have witnessed similar phenomenon in the past will help to separate the hype from the opportunities, and provide a sense of the likely trajectory to come.

    Speakers

    Ann Lai, Advisor, Growth & Strategic Analytics; Tony Potts, Managing Partner, SierraMaya360; Mike Vorhaus, President, Magid Advisors

  • 2:30 PM Afternoon refreshments and networking break
  • 3:00 PM Esports sponsorships: Major players, emerging trends

    Sponsors will play a critical role in the ability of casinos to profitably engage with the esports space.

    Manny Anekal is the recognized expert on the sponsorship landscape for esports. In this presentation, Manny will bring the audience up to speed on the current sponsorship landscape, analyze the direction of the market, and speak to the way major esports sponsors do- and don’t – align with the gambling industry.

  • 3:30 PM Bringing esports to the sportsbook

    Presented by Betgenius.

    A vibrant market for esportsbook wagering already exists. Experts sitting at the forefront of the integration of stick-and-ball sports betting operators and esports come together for a conversation on how esports can blend with the traditional sportsbook product.

    Speakers

    Kingsley Edwards, Founder / CEO, Leet; Chuck Esposito, Director, Sunset Station Race and Sports Book;  Moritz Maurer, Head Of Esports, Genius Sports; David Purdum, ESPN;

  • 4:15 PM Bringing esports to the casino floor

    Presented by Ifrah Law.

    Experts from the game development side describe what overlap esports has with the casino floor today, and debate what role it might play tomorrow.

    Speakers

    Blaine Graboyes, CEO, GameCo; Jeff Ifrah; Founding Member, Ifrah Law; Darion Lowenstein, CMO, Gamblit Gaming.

  • 5:00 PM Reception - Complimentary food and drinks at Sayers Club

    Enjoy complimentary food and beverage at Sayer’s Club in the SLS. Unwind with fellow attendees in the unique indoor-outdoor space that serves as one of SLS’ most popular venues.

Day 2 (Wednesday, October 26)

  • 8:00 AM Breakfast
  • 9:00 AM What esports are the best fits for the casino resort environment?

    Presented by Leet.

    Esports is an umbrella term that spans many individual games, each with a unique demographic and subculture. Industry analysts break down the major games and explain which titles are the tightest match for commercial gambling interests.

    Speakers

    Scott Burton, CEO, EsportsPools; Adam Steinberg, SVP, Spectrum Gaming Capital; TBD.

  • 9:30 AM Beyond major competitions: Identifying additional esport event opportunities

    While large-scale esports competitions are the most obvious event opportunity for casinos, they’re far from the only event opportunity. This discussion identifies a variety of other live esports events that can provide casino operators with a lower-risk entry point and greater flexibility on the planning and logistics fronts.

    Speakers

    Nick Allen, Director, Esports Operations at Twitch; Steve Arhancet, Co-CEO / Owner, Team Liquid; Neil Duffy, Vice President, Operations at the International eGames Group; John Caldwell, Partner, Narus Advisors.

  • 10:15 AM Coffee break
  • 10:30 AM Indian Country's unique esports opportunity

    Tribes with casino gaming may be uniquely positioned to take advantage of the surge in esports interest. Experts with experience in esports, tribal gaming, and digital discuss how tribes can position themselves to benefit on both the land-based and digital fronts.

    Speakers

    Avi Alroy, Head of Interactive Gaming, Mohegan Sun; Alex Igelman, CEO, Millennial Esports; Seth Young, Director of Online Gaming, Foxwoods Resort Casino.

  • 11:00 AM Bridging esports and mainstream culture: Lessons from ELEAGUE

    Turner Sports made history in 2016 with the launch and broadcast of the first season of ELEAGUE, a competitive esports league made for network television that brought mainstream marketing partners like Buffalo Wild Wings and Arby’s on board.

    In this discussion, Christina Alejandre, GM / VP Esports, Turner Sports, shares the lessons her team has learned during Year 1 of their groundbreaking undertaking.

  • 11:30 AM Manatt Digital Esports Startup Launchpad finals

    The finalists from our esports startup competition pitch the audience and judges.

  • 12:15 PM Lunch
  • 1:00 PM Inside the UNLV Esports Lab

    The University of Nevada Las Vegas is host to the nation’s first – and only – practical lab dedicated to allowing students to develop and test ways to bring esports into the integrated casino resort environment.

    Robert Rippee, Director, Hospitality Lab and Esports Lab at UNLV IGI, will introduce the lab to the audience and detail the key role UNLV can play in supporting the emerging esports startup culture in Las Vegas.

  • 1:30 PM Is esports an answer to the skill gambling question?

    Presented by GameCo.

    Skill gambling is the topic du jour in the commercial casino industry, but significant questions remain about how to integrate skill into gambling games, and how consumers are likely to respond. Experts debate whether or not esports could serve as a path forward for skill gambling.

    Speakers

    Michael Jabara, CEO, oneLIVE; Chris Krafcik, Research Director, North America, GamblingCompliance; Christopher LaPorte, Founder, Quantum Gaming Concepts.

  • Coffee break
  • 2:15 PM Lessons from esports betting for casino operators and game developers

    Unikrn is the world’s first esports-only sports book, giving the company a ground-level view on the gambling preferences of esports fans.

    In this discussion, Unikrn CEO Rahul Sood will break down the lessons he’s learned at the helm of Unikrn and how those lessons can be applied by casino operators and game suppliers to their current offerings.

  • 2:45 PM Answering the common concerns casinos have about esports

    Drawing on our exclusive research into casino industry attitudes toward esports, this discussion will pair a gambling industry expert with an esports market expert to identify where casinos have it right about esports and esports fans – and where they have it wrong.

    Speakers

    Dr. Brett AbarbanelDirector of Research, International Gaming Institute at UNLV; Bryce Blum, Founding partner, IME Law.

  • 3:30 PM Startup launchpad winner announced
  • 3:45 PM Shuttle departs for tour of Vegas' first esports arena

    Take a shuttle to Downtown Las Vegas’ “Esports Corridor” and get an exclusive first look at what will become the first dedicated esports arena in Vegas.

    Shuttle will depart from SLS to Downtown Las Vegas and then return guests to the SLS.

What will you learn at Esports & Casino Resorts?

Esports event hosting

Events are the most immediate esports opportunity for land-based casino operators. Learn more about:

  • The specific technical and logistic requirements for hosting esports
  • The unique revenue opportunities events offer
  • How to build a complete fan experience from the anchor of an event

The Esports Fan

At the heart of the esports opportunity sits a devoted, tech-savvy, well-off demographic. Learn more about:

  • Esports fans: demography and motivations
  • How fan demographics shift across different game titles
  • How to tweak the casino experience to cater effectively to esports fans

Esports on the floor

Small changes now can set the stage for significant competitive advantages tomorrow. Learn more about:

  • What aspects of the current casino experience appeal to esports fans
  • Where skill gaming and esports meet
  • The challenges and opportunities around betting and esports.

Photo credits for Las Vegas Strip / Caesars: Nan Palmero, Flickr – Used under CC BY 2.0: